Matthew Santoro's originality and humor has attracted millions of fans, making him a beloved YouTube star. His weekly videos on amazing and little-known facts are eagerly anticipated by his many subscribers and followers around the world. In his first-ever book, Matthew's love of weird and wacky knowledge explodes with new facts and stories from around the planet, and beyond. Surprising, and always entertaining, Mind = Blown offers even more of Matthew's unique take on this hilarious, crazy world.
Stephen Macknik and Susana Martinez-Conde, the founders of the new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior.
Demonstrates how introverted people are misunderstood and undervalued in modern culture, charting the rise of extrovert ideology while sharing anecdotal examples of how to use introvert talents to adapt to various situations.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
But What If We're Wrong? visualizes the contemporary world as it will appear to those who'll perceive it as the distant past. Chuck Klosterman asks questions that are profound in their simplicity: How certain are we about our understanding of gravity? How certain are we about our understanding of time? What will be the defining memory of rock music, five hundred years from today? How seriously should we view the content of our dreams? How seriously should we view the content of television? Are all sports destined for extinction? Is it possible that the greatest artist of our era is currently unknown (or--weirder still--widely known, but entirely disrespected)? Is it possible that we "overrate" democracy? And perhaps most disturbing, is it possible that we've reached the end of knowledge?
The author explores her own conflicting feelings as a mother as she protects her offspring and probes the roots and tendrils of the girlie-girl movement and concludes that parents who think through their values early on and set reasonable limits, encourage dialogue and skepticism, and are canny about the consumer culture can combat the 24/7 "media machine" aimed at girls and hold off the focus on beauty, materialism, and the color pink somewhat.
The cultural critic questions how modern people understand the concept of villainy, describing how his youthful idealism gave way to an adult sympathy with notorious cultural figures to offer insight into the appeal of anti-heroes.
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works.
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. THE EVERYTHING STORE will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Though created by a handful of mavericks, the fast food industry has triggered the homogenization of our society. Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled the juggernaut of American cultural imperialism abroad. That's a lengthy list of charges, but Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning.
In How to Bake Pi, math professor Eugenia Cheng provides an accessible introduction to the logic and beauty of mathematics, powered, unexpectedly, by insights from the kitchen: we learn, for example, how the béchamel in a lasagna can be a lot like the number 5, and why making a good custard proves that math is easy but life is hard.
A regular columnist for Smithsonian and Wired questions our long-held beliefs about dinosaurs and presents the latest scientific findings on what colors they really were, how they got so big and how they actually may have died out.
The Man Who Touched His Own Heart tells the raucous, gory, mesmerizing story of the heart, from the first "explorers" who dug up cadavers and plumbed their hearts' chambers, through the first heart surgeries-which had to be completed in three minutes before death arrived-to heart transplants and the latest medical efforts to prolong our hearts' lives, almost defying nature in the process. Rob Dunn's fascinating history of our hearts brings us deep inside the science, history, and stories of the four chambers we depend on most.
The acclaimed comedian teams up with a New York University sociologist to explore the nature of modern relationships, evaluating how technology is shaping contemporary relationships and considering the differences between courtships of the past and present.
Jon Ronson's exploration of a potential hoax being played on the world's top neurologists takes him, unexpectedly, into the heart of the madness industry. An influential psychologist who is convinced that many important CEOs and politicians are, in fact, psychopaths teaches Ronson how to spot these high-flying individuals by looking out for little telltale verbal and nonverbal clues. And so Ronson, armed with his new psychopath-spotting abilities, enters the corridors of power. He spends time with a death-squad leader institutionalized for mortgage fraud in Coxsackie, New York; a legendary CEO whose psychopathy has been speculated about in the press; and a patient in an asylum for the criminally insane who insists he's sane and certainly not a psychopath.
In The Dorito Effect, Mark Schatzker shows us how our approach to the nation's number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavor--the tastes we crave--and the underlying nutrition.
It takes a starship to raise a child. Or a time machine. Or a tribe of elves. Fortunately, Geek Parenting offers all that and more, with thoughtful mini-essays that reveal profound child-rearing advice (and mistakes) from the most beloved tales of geek culture.
In this shocking, no-holds-barred expos, Lindstrom draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires--all in the service of taking our dollars.
A cultural history of Wonder Woman traces the character's creation and enduring popularity, drawing on interviews and archival research to reveal the pivotal role of feminism in shaping her seven-decade story.
An addictively readable, encyclopedic history of pop music that includes individual chapters to groups and individuals -- the Monkees, the Beach Boys, the Bee Gees, Michael Jackson, Prince, Madonna -- that changed the shape of pop music.
"You Couldn't Ignore Me If You Tried" takes readers back to the Brat Pack era, interviewing key players, such as Molly Ringwald, Anthony Michael Hall, Ally Sheedy, Judd Nelson, Andrew McCarthy, and John Cusack, and mines all the material from the movies to the music to the way the films were made to show how they helped shape our visions for romance, friendship, society, and success.
From actor Cary Elwes, who played the iconic role of Westley in The Princess Bride, comes a first-person account and behind-the-scenes look at the making of the cult classic film filled with never-before-told stories, exclusive photographs, and interviews with costars Robin Wright, Wallace Shawn, Billy Crystal, Christopher Guest, and Mandy Patinkin, as well as author and screenwriter William Goldman, producer Norman Lear, and director Rob Reiner.
A deeply original celebration of George Lucas's masterpiece as it relates to history, presidential politics, law, economics, fatherhood, and culture by Harvard legal scholar and former White House regulatory czar.
Presents the first decade of the MTV network, developing from a radical programming concept to a defining network for a generation and a force in the worlds of music, television, sports, fashion, and politics.
Even if you've never played Dungeons & Dragons, you probably know someone who has: the game has had a profound influence on our culture. Now the authoritative history of the game is revealed by an award-winning journalist and lifelong D&D player. As he chronicles the game's surprising origins (a history largely unknown even to hardcore players) and examines D&D's impact, Ewalt interweaves subculture analysis with his own gaming experiences to shed light on America's most popular (and widely misunderstood) form of collaborative entertainment.
In this fast-paced business story, reporter Dan Ackerman reveals how Tetris became one of the world's first viral hits, passed from player to player, eventually breaking through the Iron Curtain into the West. British, American, and Japanese moguls waged a bitter fight over the rights, sending their fixers racing around the globe to secure backroom deals, while a secretive Soviet organization named ELORG chased down the game's growing global profits. The Tetris Effect is an homage to both creator and creation, and a must-read for anyone who's ever played the game--which is to say everyone.
Extra Lives is an impassioned defense of this assailed and misunderstood art form. Bissell argues that we are in a golden age of gaming--but he also believes games could be even better. He offers a fascinating and often hilarious critique of the ways video games dazzle and, just as often, frustrate. Along the way, we get firsthand portraits of some of the best minds at work in video game design today, as well as a shattering and deeply moving final chapter that describes, in searing detail, Bissell's descent into the world of Grand Theft Auto IV, a game whose themes mirror his own increasingly self-destructive compulsions.
Shane Dawson, dubbed "YouTube's comic for the under-30 set" by the New York Times, reveals some of his most embarrassing moments in 20 original, personal essays that are at once hilarious and heartwarming, self-deprecating and, ultimately, inspiring to his audience of more than 12 million channel subscribers.
With over 500,000 readers a month at her enormously popular blog, AwesomelyLuvvie.com, Luvvie Ajayi is a go-to source for smart takes on pop culture. I'm Judging You is her debut book of humorous essays that dissects our cultural obsessions and calls out bad behavior in our increasingly digital, connected lives--from the importance of the newest Shonda Rhimes television drama to serious discussions of race and media representation to what to do about your fool cousin sharing casket pictures from Grandma's wake on Facebook.
Stand-up comedian and author Jim Gaffigan has made his career rhapsodizing over the most treasured dishes of the American diet and decrying the worst offenders. Now, in his second book, he will give the fans what they really crave--hundreds of pages of his thoughts on all things culinary(ish). Insights such as: why he believes coconut water was invented to get people to stop drinking coconut water, why pretzel bread is #3 on his most important inventions of humankind (behind the wheel and the computer), and the answer to the age-old question "Which animal is more delicious: the pig, the cow, or the bacon cheeseburger?"
Kaling shares her observations, fears, and opinions about a wide-ranging list of the topics she thinks about the most. From her favorite types of guys to life in the "The Office" writers' room, her book is full of personal stories and laugh-out-loud philosophies.
From her youthful days as a vicious nerd to her tour of duty on Saturday Night Live; from her passionately halfhearted pursuit of physical beauty to her life as a mother eating things off the floor; from her one-sided college romance to her nearly fatal honeymoon, comedian Tina Fey reveals all, and proves that you're no one until someone calls you bossy.